Optimizing A Page On Your Website (Part 2)
Keywords in content
When you’re writing content for your site you always need to take keywords into consideration. Keywords are how search engines figure out what your content is about and which users that content should be displayed for, in other words how your content will rank.
It’s important to make sure relevant keywords are in your content’s copy, especially the first 100 words or so. This is important for search engines but it’s also important for your readers. For this reason, it’s important to find a balance between writing for search engines and writing for your audience. While you need your keywords to communicate to Google what the content is about you don’t want to overdo it and have your content read like spam. This type of content is often difficult to read and even though you might rank well you’re going to see users leaving your site as quickly as they came. So plan your keywords but don’t overdo it.
Something else to consider when planning content for your site is the length. While there are many opinions on exactly how long your content should be there’s a general consensus that it needs to be at least 500 words. Of course, it’s not always possible to hit that minimum and it’s important to consider what the page is about. There’s no point in writing out 500 words just for the sake of hitting that minimum, especially if you’re not adding any value. Consider what page you’re writing for, for example, if you’re writing for a homepage it’s generally less important for that page to hit the 500-word minimum. However, something like a service page or a blog needs to hit that minimum as it will help it rank better and show up in the search results of your target audience.
One last thing to consider when planning out your content is outbound linking. Internal linking is important too but quality links to and from your site can do a lot of good for your SEO. It’s important to emphasize quality links, however. In the past, SEOs have used a number of tactics that involved getting as many links to and from their site as possible regardless of where those links were going to.
Google wants these links to be relevant for your audience so that they’re creating value rather than linking for the sake of linking. Now if you’re using shady linking tactics you can get a penalty from Google which is often very difficult to come back from. So when you’re linking to and from your site make sure you’re connecting with sites that are relevant for your business and are creating value for your audience.