Services Pay-Per-Click Ads
If you’re looking to see results quickly, Pay-Per-Click (PPC) can be used to attract new patients, especially if used in conjunction with offers and specials. PPC Ads can be targeted toward specific services or specialties, or we can create broader campaigns to bring in more new patients and clients for general services.
What Is PPC?
Pay-per-click (PPC) advertising is a great way to immediately generate high quality leads for your veterinary clinic. The terms and services you would like to target are created as campaigns in Google Ads (formerly Google AdWords), with specific keywords, phrases, are localities associated based on several factors. Then, when someone searches for a service or phrase your ads are targeting, your ad will “bid” for a position on the search results and be displayed to the user.
How Does Pay-Per-Click Work?
If you are running a campaign for “dog dental cleaning denver” and your campaign is set to target dog dental cleaning queries in Denver, Google quickly returns relevant ads to the user. Google takes several things into consideration before choosing which ads to display in which order, including max bid per query, the location of the searcher and the business, and the relevancy of the ad to the searcher. If your ad has high enough of a max bid, is within distance to the searcher, and seems to be what the person is searching for, your ad will be displayed in the search results.
How Does PPC Benefit My Practice?
PPC advertising allows you to highlight specific services to people in the area, whether they’re high-dollar procedures, or fast-turnover procedures, you can set up an ad to drive in customers for these exact services. If you’re experiencing a slow month for business, or want to quickly promote a special or new service, PPC is probably the best route to go. PPC is one of the only advertising methods that can produce results almost immediately. Unlike SEO, you won’t be waiting for your website to climb up in rankings to be shown higher up on Google’s list.
PPC in conjunction with a fleshed out SEO campaign can set your veterinary clinic up for success.
End to End Tracking
PPC is one of the easiest ways to track, down to the penny, how much you spent in relation to how many new clients you attracted. Through careful metric tracking, call recording, and detailed reporting, you’ll know exactly what you get in return on your investment.
Managing Costs
If you aren’t careful, it’s easy to throw thousands of dollars away on PPC and not know what you received in return. Our team makes sure we stay on budget and manage spend vs. results to ensure a cost effective, results oriented campaign for your practice.