Actionable Tips to Help Your Online Presence
Having a concrete online presence can help set you apart from your competitors when people search for veterinary practices. While developing your full, fleshed-out online presence can be time consuming, there are many small tasks that can be implemented easily. Here’s a few things you can do:
Optimize your Google My Business Page
Your Google My Business page is the first thing an individual sees when searching for your business locally. This page has all of your pertinent business information, including: Full business name, hours, address, phone number, business description, menu of services, and much more. Google factors in the quality of your GMB listing when deciding your overall rankings.
Create a Google Post
Highlight specific offers and services you provide with temporary Google Posts. These posts last for up to seven days and are conveniently displayed on your GMB page. If you are highlighting specific services or time-sensitive promotions then it is important to utilize attention-grabbing color and content. If you have Google Analytics set up for your website you can see exactly what type of traffic comes in from your Google posts.
Build citations on minor/major directory listings
Sites like Google, Facebook, Foursquare, and Yelp are major directory listings and often dominate the search results in Google, when your site is listed on these larger directories, then it’s more likely for your site to reach the top of the page. Having consistency throughout your online presence helps Google know that your business information is 100% accurate and should be pulled as such, and that your visitors will know with certainty where your business is located, hours, branding, etc etc
Create video content
People love seeing animals do silly things, and they also love seeing animals do nothing. Creating high quality video content that revolves around your practice, your staff, and the animals you take care of will help people see exactly how your practice works and adds a more human side to your business. Video content can easily be shared on social media to get more views and attract more people to your practice.
Be consistent on social media
Sites like Facebook are regularly used for individuals to get in touch with businesses about specific services, questions, or experiences they’ve had at the location. Setting up social media accounts for practice will allow you to engage with your customers to help you see both the good and bad experiences people are having at your practice. These sites also act as a platform to answer your patient’s questions in a timely manner while they’re making their decision on which vet practice to take their animals to.